How to pitch Parents.com

For The Freelance Strategist, I interviewed Parents.com executive editor Michael Kress about what he’s looking for in a pitch:

When you pitch to us, tell us why we want it. Don’t assume that because you have a good idea, we’re going to jump at it. Is this a problem that you know is out there that needs to be solved? Let us know what the [online] search volume is around it, or how you would anticipate us driving an audience to it. ‘This would do well on Facebook because XYZ.’ Show us a little bit that you’ve thought through not just the topic but why we would want it and what we would do with it. Extra points to anyone who can make me laugh.

(Source: thefreelancestrategist.com)