"The feature writer who doesn’t have two or three projects bubbling on his own stove is only doing half a job. As the party closest to the action, he and not his editor has the primary responsibility for generating ideas….Besides those few people who see story possibilities everywhere, anyone who hopes to maintain a steady flow of ideas has to be an omnivorous, gluttonous reader, including in his diet publications few others read. It’s not enough to scan mass-circulation papers and magazines; they keep a reporter abreast of events and the competition, but their coverage of a story often kills or limits his chances of doing anything similar."

William E. Blundell, The Art and Craft of Feature Writing